When you open an Smarter AdWords Account, we grant you a free $100 to start your Ads running right away. You then pay an amount to obtain the Campaign Balance you need to meet the budget you select for your Campaign. See How can I predict my impression cost? to decide how much you want to budget per month initially (as time goes on you'll be able to determine a more accurate monthly cost). To update your Campaign balance, see How do I add money to my campaign? At the same time you should also set a Target Notification Threshold.
Your total Impression cost depends on:
- Where we display your Ad (its Position)
- The number of times we display your Ad (number of Impressions), which depends on:
- How many Yellow Page Categories you assign Ads to.
- How popular your Yellow Page Categories are with Prospects.
- How many other advertisers are competing to place Ads in your Yellow Page Categories
Prospects are more likely to Click-thru on higher Ads than lower ones, so a higher Position is worth more to you than a lower one, which is why we charge higher rates to display Ads in higher Positions:
| $15 | to display 100 Ads in position 1 |
| $12 | to display 100 Ads in position 2 |
| $10 | to display 100 Ads in position 3 |
| $8 | to display 100 Ads in each position 4 through 10 |
When you are one of multiple advertisers in a Yellow Page Category, your Ad's position is automatically determined by its past performance. We assign Ads with greater Click-thru rates to higher Positions because Prospects are more likely to be interested in them. We display at most 10 Ads per Yellow Page Category Page.
