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Glossary

 

Campaign We call your Smarter AdWords advertising program a Campaign. A Campaign consists of Ads. Create as many different Ads in a Campaign as you like. We rotate them automatically. Campaign Statistics enable you to determine which Ads perform best and suppress the others. You budget each Campaign separately. You may create multiple Campaigns under a single Account. For example, a firm might emphasize different offerings in each Campaign, and an advertising agent for several clients must establish a separate Campaign for each client. But multiple Ads from the same or affiliated company or person may not appear on the same Yellow Page Category Page.


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