Yellow Page Category Page Impression Each time a Yellow Page Category Page is displayed to a Prospect it is a Yellow Page Category Page Impression. Since Yellow Page Category Pages display Ads the number of Yellow Page Category Page Impressions can be used to estimate the number of Ad Impressions, which can be used to estimate the cost of Ads. The bottom of each Yellow Page Category Page includes the number of Yellow Page Category Page Impression in the last 30 days (for that Category).