Prospects Users looking for a San Francisco Bay Area CPA Firm, for example, review Yellow Page Category Pages about San Francisco Bay Area CPA Firms, on which we display Ads by San Francisco Bay Area CPA Firms. This means we display your Ads to SMARTERyellowpages.com users who are specifically looking for your offerings. This is why we call SMARTERyellowpages.com shoppers Prospects, not just users or visitors, and why Smarter AdWords advertising is highly-targeted and can be a cost-effective way for you to reach Prospects.
This is contrasted with Ads on Internet search engine result pages that are displayed to users looking for services or products, but are also displayed to users doing research for work or a school paper, or to users looking up an old friend, etc, who may have no interest in buying any services or products.
This is also contrasted with display ads where even outstanding magazines like Diablo, Marin, San Francisco or San Jose; or newspapers; cannot claim most viewers of their display ads are interested in the product or service advertised in the display ad they happen to come across.
