No Website Needed to Have a Smarter AdWords CampaignYou don't need a website to have a Smarter AdWords Campaign. You do need to have a Listing at SMARTERyellowpages.com. Listings are free to San Francisco Bay Area Firms. Smarter AdWords are available to San Francisco Bay Area Firms only. You many have many Listings as long as they are listed under Yellow Page Categories that are relevant to your service and product offerings. Current record: one firm has 57 Listings. Listings include your firm's name; contact name; address; phone, email address; etc; up to 500 words of copy describing your services, products, and customer-centered policies; and more. Each of your Smarter AdWords Ads is linked to one of your Listings. When a Prospect clicks on your Ad's link they load your Listing. The purpose of your Ad is to motivate Prospects to Click-thru to your Listing. The purpose of your Listing is to motivate Prospects to contact you and make it easy for them to do so. Recommended rule of thumb for web copy is 250 words per page. So your Listing with 500 words of copy is equivalent to two web pages. This is enough copy to motivate Prospects to contact you. |
|