A client's question: How do I market my new website to Bay Area Customers? caused us to critically evaluate the conventional wisdom: Use Search Engines! (see the book recommended below for more critical evaluation). Search engines are fine if they work. But if you're search engine hit number 10,231, prospects won't wade through 10,230 hits to find you. They will find you in the Yellow Pages: If you're listed.
The Readiness Operation's SMARTERyellowpages.com offers you important advantages over other Yellow Pages, including:
- More Affordable (as in Free!). We don't charge to list Bay Area businesses or organizations. What's the catch? There is no catch. Why? Look here.
- More In Your Listing Your Listing is displayed on a web page. The content you place on your web page can contain up to 500 words that describe you, your experience, your accomplishments, your services or products, recommendations by customers, active-linked email & web addresses, and more . You can tell prospects a lot about your business or organization in 500 words. Most important, 500 words enables you to tell prospects enough for them to decide to contact you. Once they do that, we've done our job and the rest is up to you.
- More Flexible. You can add/edit your Listing when you need to -- not once a year when they're getting ready to print Yellow Pages. Timelyness is a revolutionary capability the web has over the printed page. Curiously, all too few take advantage of the capability to keep their web presence fresh and up-to-date so prospects have a reason to come back again and again.
- More Exposure. Prospects will find you -- even when they're not looking for you -- when they search our database for products or services you describe in your 500 word web page. Try it out! Enter a search term in the above (for example, tennis) and click on Search! This can really help when your business or organization name, or Yellow Page Category, no longer adequately describe important new details of your products or services or no longer describe the complete package of services or products you currently offer.
- Exclusive Services. We offer services printed Yellow Pages can't offer, and other online Yellow Pages don't offer, such as KeyWords (see details here).
Click here to List your business/organization
The single best book we've seen on Internet Marketing is Streetwise Relationship Marketing On The Internet ISBN 1-58062-255-0. Highly recommended! Click here to check out your local book seller.
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