The Readiness Operation, Inc's November 1, 2006 Privacy Policy

We recognize that privacy is important. This Policy applies to all products, services and websites offered by The Readiness Operation, Inc (collectively, "services").

If you have any questions about this Policy, please contact us through our website or write us at The Readiness Operation, Inc, Attn: Privacy Question, 3871 Piedmont Ave PMB 82, Oakland, CA 94611 USA. When we receive formal written complaints at this address, it's our policy to contact the complaining user regarding his or her concerns. We will cooperate with the appropriate regulatory authorities, including local data protection authorities, to resolve any complaints regarding the transfer of personal data that cannot be resolved between us and an individual.

We offer services that DO NOT require you to register for an account or provide any personal information to us. In order to provide our full range of services, we collect the following types of information:

• Cookies When you visit SMARTERyellowpages.com, we send two cookies to your computer. A cookie is a small file containing a string of characters that uniquely identifies your browser. We use cookies to improve the quality of our service by storing your preferences for use only during your online session at SMARTERyellowpages.com. For many web browsers the default setting is to accept cookies, but you can reset your browser to refuse all cookies or to indicate to you when we send you a cookie. Some of our features and services will not function properly if you disable cookies.
  
  
• Log information When you use any web-related services, our web servers automatically record information (in server logs) that your browser sends whenever you visit any website. These server logs include information such as your web request, Internet Protocol address, browser type, browser language, the date and time of your request. This information is used to create and display statistical information, which you can see here. These statistices illustrate the full range of information we collect in server logs.

We also offer services that DO require you to register for an account or provide personal information to us. In order to provide our full range of services, we may collect the following types of information:

• Information you provide When you sign up for a Smarter AdWords Advertising Account or other service or promotion that requires registration, we ask you for personal information (such as your name, email address and an account password). For certain services, such as our advertising programs, we also request credit card or other payment account information. We do not receive or maintain any credit card related information. That information is received by and handled according to the policies of the company we use to process credit card payments.
  
  
• User communications When you send email or other communication, we may retain those communications in order to process your inquiries, respond to your requests, and improve our services.
  
  
• Links We present links in Smarter AdWords ads in a format that enables us to keep track of whether these links have been followed. We use this information to count ad impressions and click-thrus.
  
  
• Other sites This Privacy Policy applies to web sites and services that are owned and operated by The Readiness Operation, Inc. We do not exercise control over the sites displayed as search results or links from within our various services. These other sites may place their own cookies or other files on your computer, collect data or solicit personal information from you.

We only processes personal information for the purposes described in the applicable Privacy Policy and/or privacy notice for specific services. In addition to the above, such purposes include:

• Providing our products and services to users, including the display of customized content and advertising;
• Auditing, research and analysis in order to maintain, protect and improve our services;
• Ensuring the technical functioning of our network; and
• Developing new services.

We processes personal information on our servers in the United States of America. In some cases, we process personal information on a server outside your own country. We may process personal information to provide our own services. In some cases, we may process personal information on behalf of and according to the instructions of a third party, such as our advertising partners.

Choices for personal information

When you sign up for a particular service that requires registration, we ask you to provide personal information. If we want to use this information in a manner different than the purpose for which it was collected, then we will ask for your consent prior to doing so.

If we propose to use personal information for any purposes other than those described in this Policy and/or in the specific service notices, we will offer you an effective way to opt out of the use of personal information for those other purposes. We will not collect or use sensitive information for purposes other than those described in this Policy and/or in the specific service notices, unless we have obtained your prior consent.

You can decline to submit personal information to any of our services, in which case we may not be able to provide those services to you.

Information sharing

We only share personal information with other companies or individuals outside of The Readiness Operation, Inc in the following limited circumstances:

• We have your consent. We require opt-in consent for the sharing of any sensitive personal information.
• We provide such information to trusted businesses or persons for the purpose of processing personal information on our behalf. We require that these parties agree to process such information based on our instructions and in compliance with this Policy and any other appropriate confidentiality and security measures.
• We have a good faith belief that access, use, preservation or disclosure of such information is reasonably necessary to (a) satisfy any applicable law, regulation, legal process or enforceable governmental request, (b) enforce applicable Terms of Service, including investigation of potential violations thereof, (c) detect, prevent, or otherwise address fraud, security or technical issues, or (d) protect against imminent harm to the rights, property or safety of Smarter AdWords, its users or the public as required or permitted by law.

If Smarter AdWords becomes involved in a merger, acquisition, or any form of sale of some or all of its assets, we will provide notice before personal information is transferred and becomes subject to a different privacy policy.

We may share with third parties certain pieces of aggregated, non-personal information, such as how many users clicked on a particular advertisement. Such information does not identify you individually.

Please contact us at the address above for any additional questions about the management or use of personal data.

Information security

We take appropriate security measures to protect against unauthorized access to or unauthorized alteration, disclosure or destruction of data. These include internal reviews of our data collection, storage and processing practices and security measures, as well as physical security measures to guard against unauthorized access to systems where we store personal data.

We restrict access to personal information to The Readiness Operation, Inc employees, contractors and agents who need to know that information in order to operate, develop or improve our services. These individuals are bound by confidentiality obligations and may be subject to discipline, including termination and criminal prosecution, if they fail to meet these obligations.

Data integrity

We processes personal information only for the purposes for which it was collected and in accordance with this Policy or any applicable service-specific privacy notice. We review our data collection, storage and processing practices to ensure that we only collect, store and process the personal information needed to provide or improve our services. We take reasonable steps to ensure that the personal information we process is accurate, complete, and current, but we depend on our users to update or correct their personal information whenever necessary.

Accessing and updating personal information

When you use our services, we make good faith efforts to provide you with access to your personal information and either to correct this data if it is inaccurate or to delete such data at your request if it is not otherwise required to be retained by law or for legitimate business purposes. We ask individual users to identify themselves and the information requested to be accessed, corrected or removed before processing such requests, and we may decline to process requests that are unreasonably repetitive or systematic, require disproportionate technical effort, jeopardize the privacy of others, or would be extremely impractical (for instance, requests concerning information residing on backup tapes), or for which access is not otherwise required. In any case where we provide information access and correction, we perform this service free of charge, except if doing so would require a disproportionate effort.

Changes to this policy

Please note that this Privacy Policy may change from time to time. We will not reduce your rights under this Policy without your explicit consent, and we expect most such changes will be minor. Regardless, we will post any Policy changes on this page and, if the changes are significant, we will provide a more prominent notice (including, for certain services, email notification of Policy changes). Each version of this Policy will be identified at the top of the page by its effective date. We will also keep prior versions of this Privacy Policy in an archive for your convenience.