You'll Be So Glad You Spent $20 on Topical Links That I Offer An Unconditional Money-Back Guarantee

Free Statistics - No Website Needed. Links to Your Website's Home Page Are Free, too

• We count how many people (Prospects) view your Listing (aka "Impressions")
  
  
• We also count how many people (Prospects) click on your Listing and jump to your Website (aka "Click-thrus")
  
  
  • No charge to add two links in your Listing to your Website's Home Page (if I forgot to do it please remind me to add them)
  • No charge to keep track of statistics on Impressions and Click-thrus.

Topical Links Are Surprisingly Effective

• I will also add links to your Website's pages with topics like "About Us," "Free Consultation," "Services," etc (aka "Topical Links").
  
  
• Early results from Topical Links shocked me: 51 Click-thrus from only 58 Impressions - a high 88% Click-thru rate. I don't claim 51 out of 58 is typical. But recent statistics confirm Topical Links are effective:
  
  
  • Click-thrus from Listings with Topical Links currently average over 50%
  
  
• Statistics also reveal Listings with only two links to their Website's home page have a substantially lower Click-thru rate than those with Topical Links.
  
  
• Websites exist for visitors. The more the better. Topical Links do better than that. Keep in mind those who Click-thru to your Website are not just random passers-by
  • They are typically Prospects actively looking for your offerings
  • AND they took the time to select you, often from many Listings
  • Which means you don't need 1000's more Prospects, or even 100's, to help gain New Clients
    • Very affordably
  • The demographics of Prospects is tightly focused on specific offerings well-defined by Yellow Page Categories
    • Simply the nature, and advantage, of Yellow Pages
  
  
• Topical Links deliver Prospects to your Website, not just Visitors. Then it's up to your Website to make the sale. The question is whether Topical Links are cost-effective.
  
  
• My money-back guarantee answers that question. You don't have to prove anything. I'll even give you a whole year to make up your mind:
  
  
  • Then if you're not happy with Topical Links I'll cheerfully refund your money. Period. Full stop. No if's, and's or but's.
  
  
• Click-thrus are typically distributed over ALL of the links, both Topical and Home Page. Topical Links appear to be effective:
  
  
  • Because they help more Prospects learn your website contains topics of interest to them and
    
    
  • Because they make it easy for Prospects to Click-thru directly to those topics
  
  
• Each Topical Link is unique.
  
  
  • This means I also have data on the relative popularity of each of your Website's topics (just ask and I'll email you a report, no charge)
    
    
• Topical Links are unique from one Listing to another even for firms with multiple Listings.
  
  
  • I charge only $20/Year/Listing to add and maintain up to 10 links per Listing
  • Or, if you prefer to pay for performance only, pay only $0.10 per Click-thru, starting with an initial payment of $20. This means your $20 might last more than a year or less than a year.
  
  
• Your cost for Topical Links is so low just one additional Click-thru per year can more than pay for them. At the same time the probability of a Click-thru is high
  
  
• Your Listing's Title, like the example below for the "Careful Design" Listing, will appear as illustrated with the Impressions (Imp) and Click-thrus (CT) statistics to its right. (Click on "Careful Design" below to see the entire Listing for Careful Design.)

• The "Advertising-Agencies & Counselors" example above shows 515 Impressions and 238 Click-thrus. All statistics above are real-time as of : Mar 14, 2010 06:21:39
  
  
• You might want to save Impressions and Click-thrus once a month for YOUR Listing(s) to compare with future results to track the effectiveness of Topical Links. Especially if I created your Listing before I added Home Page or Topical Links. In such a case my application automatically counted Impressions as soon as I created your Listing but it did not count Click-thrus until later. This means you need to subtract earlier benchmarks of Impressions and Click-thrus from later ones to calculate the actual Click-thru rate.
  
  
• The following illustrates how practical Impressions or Click-thrus can be. First, recall Yellow Pages typically deliver Prospects, not just Visitors. Next, your Website's log entries about Visitors from SMARTERyellowpages.com (aka Prospects) enable you to calculate Click-thrus per Prospect. Obtain Cost per Click-thru using stats like that above. Then (Click-thrus per Prospect) X (Cost per Click-thru) = Cost per Prospect. I think you'll find Topical Links are cost-effective.
  
  
• Admitedly it's counter-intuitive, but Click-thrus can exceed Impressions. This occurs when:
  
  
  1. Prospects Click-thru to the Website and
     
     
  2. They then go back to the Listing without refreshing it (thereby not incrementing Impressions)
  
  This understates the actual number of Impressions. This suggests Prospects might be relying on your Listing as a convenient way to identify the important topics on your Website, not just go to them.
  

• Add Topical Links by viewing your Listing and selecting "Request Topical Links." I'll get right on it and invoice you when I'm done.

• Once your Listings have Topical Links Smarter AdWords Ads can put your firm's name on each and every one of pages Prospects viewed in the last 30 days - thereby gainin more Prospects to your Website - and more New Clients
  
  
• If any Listing does not have two links to its Website's Home Page, please let me know by selecting "Request Home Page Links" and I'll add them - no charge. If any Listing doesn't have its Website's URL send me that, too.
  
  
• Should you have any questions or problems, please do not hesitate to contact me personally using the contact information below.
  
  
• Should you want to know more about me personally, please see www.LazyDazers.com